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Various types of Marketing Activities to support your business and your team!

THE SMART CONTENT LIFECYCLE

To feed the process, we use smart content

Make PROSPECTS problem aware & solution aware

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Blog
Social Media Updates
Infographics
Photographs
Digital Magazine/Book

Audio podcast
Video/Video Podcast
Microsite
Print Magazine/ Newsletter
Primary Research

TOFU

Content at the top of the funnel facilitates
AWARENESS

Content in the middle of the funnel facilitates
EVALUATION

Convert problem aware & solution aware prospects into LEADS

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MOFU

Educational Resources
Quiz/Surveys
Discounts/Offers/Loyalty club
Useful Resources
Downloads
Webinars/Events

Content at the bottom of the funnel facilitates
CONVERSION

New leads can now make an Informed purchase decision

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BOFU

Demo
Customer Story
Comparison/Spec Sheet
Webinar/Events

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UNAWARE

PROBLEM AWARE

SOLUTION AWARE

PRODUCT AWARE

MOST AWARE

To create awareness, marketing activities such as:

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Blogs or content marketing

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Social media management

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Cold email marketing

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Marketing graphics or materials (infographics, EDMs, Digital Magazines, Books)

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Videos

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Printed marketing materials (magazines, flyers, newsletters, brochures)

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Gift boxes or hampers

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Primary research

To convert the awareness to leads, marketing activities such as:

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Quizzes or client surveys

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Direct marketing

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Email nurturing and marketing

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Online or hybrid webinars

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Introductory online and offline events

To nurture the cold or warm leads to hot leads (or Informed purchase decision), marketing activities such as:

Typography

Demos

Wall of ideas

Content creation of customer story

Read a book

Comparison sheets

Online Learning

Online or hybrid webinars, roundtable discussions

Leadership Presentation

Offline events, roundtable discussions, networking events