Image by Mathew Schwartz

Our marketing support includes a dedicated team to assist you and your team, compiling various types of marketing activities - customised to your needs.

THE SMART CONTENT LIFECYCLE

To feed the process, we use smart content

Make PROSPECTS problem aware & solution aware

Content at the top of the funnel facilitates
AWARENESS

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Blog
Social Media Updates
Infographics
Photographs
Digital Magazine/Book

Audio podcast
Video/Video Podcast
Microsite
Print Magazine/ Newsletter
Primary Research

TOFU

Content in the middle of the funnel facilitates
EVALUATION

Convert problem aware & solution aware prospects into LEADS

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MOFU

Educational Resources
Quiz/Surveys
Discounts/Offers/Loyalty club
Useful Resources
Downloads
Webinars/Events

Content at the bottom of the funnel facilitates
CONVERSION

New leads can now make an Informed purchase decision

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BOFU

Demo
Customer Story
Comparison/Spec Sheet
Webinar/Events

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UNAWARE

PROBLEM AWARE

SOLUTION AWARE

PRODUCT AWARE

MOST AWARE

To create awareness, marketing activities such as:

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Blogs or content marketing

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Social media management

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Cold email marketing

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Marketing graphics or materials (infographics, EDMs, Digital Magazines, Books)

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Videos

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Printed marketing materials (magazines, flyers, newsletters, brochures)

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Gift boxes or hampers

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Primary research

To convert the awareness to leads, marketing activities such as:

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Quizzes or client surveys

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Direct marketing

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Email nurturing and marketing

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Online or hybrid webinars

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Introductory online and offline events

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Lead generation via b2b telemarketing

Image by Christina @ wocintechchat.com

To nurture the cold or warm leads to hot leads (or Informed purchase decision), marketing activities such as:

Numbers

Demos

Image by Firmbee.com

Content creation of customer story

Image by Patrick Tomasso

Comparison sheets

Image by Chris Montgomery

Online or hybrid webinars, roundtable discussions

Image by Evangeline Shaw

Offline events, roundtable discussions, networking events