Our marketing support includes a dedicated team to assist you and your team, compiling various types of marketing activities - customised to your needs.
THE SMART CONTENT LIFECYCLE
To feed the process, we use smart content
Make PROSPECTS problem aware & solution aware
Content at the top of the funnel facilitates
AWARENESS
Blog
Social Media Updates
Infographics
Photographs
Digital Magazine/Book
Audio podcast
Video/Video Podcast
Microsite
Print Magazine/ Newsletter
Primary Research
TOFU
Content in the middle of the funnel facilitates
EVALUATION
Convert problem aware & solution aware prospects into LEADS
MOFU
Educational Resources
Quiz/Surveys
Discounts/Offers/Loyalty club
Useful Resources
Downloads
Webinars/Events
Content at the bottom of the funnel facilitates
CONVERSION
New leads can now make an Informed purchase decision
BOFU
Demo
Customer Story
Comparison/Spec Sheet
Webinar/Events
UNAWARE
PROBLEM AWARE
SOLUTION AWARE
PRODUCT AWARE
MOST AWARE
To create awareness, marketing activities such as:
Blogs or content marketing
Social media management
Cold email marketing
Marketing graphics or materials (infographics, EDMs, Digital Magazines, Books)
Videos
Printed marketing materials (magazines, flyers, newsletters, brochures)
Gift boxes or hampers
Primary research
To convert the awareness to leads, marketing activities such as:
Quizzes or client surveys
Direct marketing
Email nurturing and marketing
Online or hybrid webinars
Introductory online and offline events
Lead generation via b2b telemarketing
To nurture the cold or warm leads to hot leads (or Informed purchase decision), marketing activities such as:
Demos
Content creation of customer story
Comparison sheets
Online or hybrid webinars, roundtable discussions
Offline events, roundtable discussions, networking events