
Our marketing support includes a dedicated team to assist you and your team, compiling various types of marketing activities - customised to your needs.
THE SMART CONTENT LIFECYCLE
To feed the process, we use smart content
Make PROSPECTS problem aware & solution aware
Content at the top of the funnel facilitates
AWARENESS

Blog
Social Media Updates
Infographics
Photographs
Digital Magazine/Book
Audio podcast
Video/Video Podcast
Microsite
Print Magazine/ Newsletter
Primary Research
TOFU
Content in the middle of the funnel facilitates
EVALUATION
Convert problem aware & solution aware prospects into LEADS

MOFU
Educational Resources
Quiz/Surveys
Discounts/Offers/Loyalty club
Useful Resources
Downloads
Webinars/Events
Content at the bottom of the funnel facilitates
CONVERSION
New leads can now make an Informed purchase decision

BOFU
Demo
Customer Story
Comparison/Spec Sheet
Webinar/Events

UNAWARE
PROBLEM AWARE
SOLUTION AWARE
PRODUCT AWARE
MOST AWARE

To create awareness, marketing activities such as:

Blogs or content marketing

Social media management

Cold email marketing

Marketing graphics or materials (infographics, EDMs, Digital Magazines, Books)

Videos

Printed marketing materials (magazines, flyers, newsletters, brochures)

Gift boxes or hampers

Primary research
To convert the awareness to leads, marketing activities such as:

Quizzes or client surveys

Direct marketing

Email nurturing and marketing

Online or hybrid webinars

Introductory online and offline events

Lead generation via b2b telemarketing

To nurture the cold or warm leads to hot leads (or Informed purchase decision), marketing activities such as:

Demos

Content creation of customer story

Comparison sheets

Online or hybrid webinars, roundtable discussions

Offline events, roundtable discussions, networking events